Published On: 31 Mar 2021
Group Brand Manager – Personal Care - Kolkata
FMCG/Foods/Beverage
5 - 10
0 [ India Rupees - INR ]
1
Marketing/Advertising/MR/PR
Full Time
Kolkata
Group Brand Manager –
Personal Care - Kolkata Role : GBM
Reporting : GM-Marketing
Job Location : Kolkata
Kindly apply appropriately ASAP.
The incumbent :
- Assumes for group of brand responsibility for
monitoring all marketing & and branding activities for Organization while
maintaining brand focus internally & externally.
- Develops the marketing & brand management
strategy of the Organization to support top line & bottom line growth &
foray into new segments and innovative products.
- Directs the evaluation of Organization's brand
portfolio including brand definition & proposition, advertising concept,
pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand
Activation.
- Ensures co-ordination with sales department to
implement & monitor all marketing initiatives.
- Ensures effective media evaluation &
planning attain maximum ROI by coordinating with key media providers.
Specifications Required :
- Tier 1/ Tier 2 B School passout
- Minimum years of experience - 8-10 years
- Must have sales exposure during his career
- Must have done Pan India brand management for at
least 5 years in any good FMCG company.