VP- Marketing - Consumer Brand D2C (5-12 yrs)

Published On: 12 Mar 2021

Job Details

Job Title/Designation

VP- Marketing - Consumer Brand D2C (5-12 yrs)

Industry Name


Work Experience

5 - 12


0 [ India Rupees - INR ]

Opened Date

No. of Positions




Job Type

Full Time

Job Location


Description Information


VP- Marketing  - Consumer Brand D2C (5-12 yrs)



End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.


Work jointly with ad agency to drive campaign strategy & development

Plan and execute digital marketing strategies so as to increase conversions.


Drives the formulation of marketing strategy of encompassing all brands.


Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.


Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.



Must Have Attributes:


5+ years of brand management experience, consumer brand experience is


Passionate about branding, consumer behaviour, consumer psychology

Fundamental understanding of Digital Marketing

? Experience with social channels like Facebook/ Instagram/ Twitter

Great with numbers

? Should be able to drive insights from consumer research

Applicants from creative agency/ consumer research agency would be preferred

D2C experience will be a +

Work will not be remote


Over the last 3 years we have built an omni channel consumer brand in the confectionery/

impulse category space. Today we execute 600 online orders on a daily basis on our

website and our distribution reach has expanded to 5000+ outlets.


The brand is also seeing initial traction, have more than 1.5 lakh direct customers with 30%

revenue coming from repeat consumers online.


We are backed by credible investors/ advisors and believe that we are at an inflexion point

and hence are in process of setting the base right. We have a small team of 5 members in

marketing spanning loyalty, performance, brand, data analytics and are now looking for a

seasoned leader to lead and guide the team.