VP- Marketing - Consumer Brand D2C (5-12 yrs)

FMCG/Foods/Beverage

5 - 12

0 [ India Rupees - INR ]

1

Marketing/Advertising/MR/PR

Full Time

Metros

VP- Marketing  - Consumer Brand D2C (5-12 yrs)

End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.

Work jointly with ad agency to drive campaign strategy & development

Plan and execute digital marketing strategies so as to increase conversions.

Drives the formulation of marketing strategy of encompassing all brands.

Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.

Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

Must Have Attributes:

• 5+ years of brand management experience, consumer brand experience is

preferred

• Passionate about branding, consumer behaviour, consumer psychology

• Fundamental understanding of Digital Marketing

? Experience with social channels like Facebook/ Instagram/ Twitter

• Great with numbers

? Should be able to drive insights from consumer research

• Applicants from creative agency/ consumer research agency would be preferred

• D2C experience will be a +

• Work will not be remote

Over the last 3 years we have built an omni channel consumer brand in the confectionery/

impulse category space. Today we execute 600 online orders on a daily basis on our

website and our distribution reach has expanded to 5000+ outlets.

The brand is also seeing initial traction, have more than 1.5 lakh direct customers with 30%

revenue coming from repeat consumers online.

We are backed by credible investors/ advisors and believe that we are at an inflexion point

and hence are in process of setting the base right. We have a small team of 5 members in

marketing spanning loyalty, performance, brand, data analytics and are now looking for a

seasoned leader to lead and guide the team.