Digital Brand Manager

FMCG/Foods/Beverage

5 - 8

1500000 [ India Rupees - INR ]

14/06/2019

1

Marketing/Advertising/MR/PR

Full Time

kolkata

E-commerce Brand Marketing and Execution

Location - Kolkata (Emami’s Corporate Office)

Reports to- Mr. Rushi Agarwal – Head E-commerce (Consumer Care Division)

Key Responsibilities:

NEW PRODUCT DEVELOPMENT

-       Develop independent market view and consumer trends for identifying new product ideas.

-       Lead the design, development and Go-to-Market strategy for New Products/ Combo’s/ Multi-packs

-       Work closely with the Brand and Innovations team for the launch of the new products.

MARKETING EXECUTION

-       Plan & manage execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI across all marketing efforts

-       Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU’s for promotions, offers.

-       Maintaining consistency in brand image, positioning, and communication across all customer touch-points, brand assets, campaigns, etc.

-       Partner with the team to dive deep on root causes & address relevant opportunities/weakness through innovative marketing/ advertising/ communication programs

AGENCY MANAGEMENT AND DIGITAL INITIATIVES

-       Manage Digital and creative agencies, collaborate closely as strategic partners

-       Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and Ecommerce Platforms.

-       Work closely with Digital Media teams to plan integrated media campaigns for driving traffic to ecommerce portals

-       Customer acquisition and cost reduction through effective campaign management across digital channels.

BRAND MARKETING

-       Defining user journey & experience for understand consumer behaviour and brand connect

-       Drive new customer acquisition with a strong understanding of the brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions

-       Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year. Strategize, plan & execute integrated marketing campaigns/ projects to engage customers effectively.