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Manager/ Sr. Manager E Commerce

Published On: 29 Apr 2019

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Job Details

Job Title/Designation

Manager/ Sr. Manager E Commerce

Industry Name

FMCG/Foods/Beverage

Work Experience

6 - 10

Salary

8 [ India Rupees - INR ]

Opened Date

22/04/2019

No. of Positions

1

Function

IT Software-E-Commerce/Internet Technologies

Job Type

Full Time

Job Location

Delhi

Description Information

Description

ROLE

Responsible fordeveloping Ecommercebusiness at the company portal,aggregatorsand market places. Responsible for Sales, Marketing and  P&L of Ecommerce business and to ensure maintaining brandpresence  and aesthetics at channel partners (ieSwiggy , Zomato , Food Panda , etc)

DESIRED PROFILE
  • Experience developing and overseeing digital marketing strategies
  • Understanding of web design and web analysis such as PPC ,SEO, Social Media Display and affiliate marketing channels.
  • Strong marketing and tech background
  • Goodproduct & category knowledge , understanding of consumer market , trends.
  • Excellent Communication - verbal & written, Interpersonal and Leadership skills to deal with Business heads and top management.

 

COMPETENCIES/ SKILL SETS

 

·      People Skills – Team Management, Communication Interpersonal & Conflict Management.

·      Process Management – Planning, Organizing & Monitoring, Result Orientation & Analytics, SOP Formulation and prioritization.

·      Change Management - Flexibility, Criticism& Culture Building.

·      Business Acumen – Business oriented, industry knowledge,Customer Service & Retention, Cost Optimization.

 

  

 

KEY DELIVERABLES/ RESPONSIBILITIES

Business Excellence

 

·         Develop and enhance business relationship with food aggregators for business top line & bottom line.

·         Evaluate proposals from e com partners fro schemes and promotions in line with business objective

·         Develop and implement ecommerce strategy in order to develop E Com business .

·         Manage all online activity in relation to traffic acquisition, sales, conversion and Incorporate best practices as per marketing trend  in view other competitors initiatives and compare our own portal.

·         Coordinate with digital marketers in order to improve quality and traffic acquisition.

·         Work closely with all functions in line with their business objectives.

·         Tracking & prepare analyse conversion dashboards & advice business on the gaps.

·         Oversee digital marketing channels across PPC, SEO, Display, affiliates and email marketing. and social media. Implement Quality Control measures for all categories.

 

Cost Management

·         Verify Product wise quality &pricing of new product and review of exiting product periodically on web portals.

·         Gap analysis - Tracking product/category performance in view of market trend.

·         Analysis of  safety& security bench mark of web content , marketing initiatives cost control.

 

Learning and Development

 

·         Improve skills to effective control web portal  channel by attending seminar or training program.

·         Impart training programmes for web security , quality control, category progress, branding content. 

·         Out-of-Box (innovative) thinking and work on new Initiatives to bring tangible benefit to the Organization.