Published On: 6 Sep 2018
Senior Manager Marketing -Staples
FMCG/Foods/Beverage
5 - 8
0 [ India Rupees - INR ]
31/08/2018
1
Marketing/Advertising/MR/PR
Full Time
mumbai
· Must have led Bakery brand / business (Biscuits, cakes, rusks, etc) for 3-4 years as their current or previous role. Categories of interest are hair, skin, body and men’s grooming. Also done sales for a few years. · Must have worked in established set up of large FMCG companies, has interfaced and collaborated across functions like R&D, Supply Chain, sales, legal. · Must have experience in leading products/innovations, concept/proposition and communication across all media options like TV, digital, Print, POS, radio etc. · Be able to build and measure brand equity, sales/shares and related analytics. · Must be fully operational in all areas of marketing – strategy, innovations, communication, consumer insights, product and packaging design etc. · Must have launched Innovative new products/communication in market in recent past. · Must be conversant with all relevant benchmarks for all marketing elements on cost, time, etc. · Must have reasonable familiarity with external partners in planning, creative, design, innovations and digital. · Exposure to other markets beyond India would be a plus.