Senior Manager Marketing-Biscuits

FMCG/Foods/Beverage

5 - 8

0 [ India Rupees - INR ]

31/08/2018

1

Marketing/Advertising/MR/PR

Full Time

mumbai

·         Must have led Bakery brand / business (Biscuits, cakes, rusks, etc) for 3-4 years as their current or previous role. Categories of interest are hair, skin, body and men’s grooming. Also done sales for a few years.

·         Must have worked in established set up of large FMCG companies, has interfaced and collaborated across functions like R&D, Supply Chain, sales, legal.

·         Must have experience in leading products/innovations, concept/proposition and communication across all media options like TV, digital, Print, POS, radio etc.

·         Be able to build and measure brand equity, sales/shares and related analytics.

·         Must be fully operational in all areas of marketing – strategy, innovations, communication, consumer insights, product and packaging design etc.

·         Must have launched Innovative new products/communication in market in recent past.

·         Must be conversant with all relevant benchmarks for all marketing elements on cost, time, etc.

·         Must have reasonable familiarity with external partners in planning, creative, design, innovations and digital.

·         Exposure to other markets beyond India would be a plus.