Brand Manager - International Busines

Published On: 23 Apr 2018

Job Details

Job Title/Designation

Brand Manager - International Busines

Industry Name

FMCG/Foods/Beverage

Work Experience

4 - 7

Salary

2200000 [ India Rupees - INR ]

Opened Date

23/04/2018

No. of Positions

1

Function

Market Research

Job Type

Full Time

Job Location

pune

Description Information

Description

Position Title : Brand Manager 

Qualification - MBA (B-school)

 

Roles & Responsibilities:

Brand Management

Ø  Implement the global and country level brand strategy to achieve market leadership.

Ø  Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.

Ø  Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management:

Ø  Keep a close check on the markets and consumers to identify new trends/insights.

Ø  Develop business case for new products or variants to be developed

Ø  Ensure product feedback from various countries on existing brands are funneled back to R&D.

Ø  Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

Ø  Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.

Key Deliverables:

·         Timely and successful completion of key marketing initiatives

·         Brand Volume & Market Share

·         Brand Health Scores